Sales Executive – Food Service / HORECA Full Time Permanent

Job Overview

MBRF is hiring a results-driven Sales Executive – Food Service / HORECA to expand its customer network and strengthen sales performance across Muscat and the coastal regions of Oman.

The role focuses on acquiring new customers, developing existing accounts, promoting food products, and achieving revenue and profitability targets. The ideal candidate will have strong HORECA market knowledge, field sales experience, and the ability to build lasting customer relationships Gulf jobs.

Key Responsibilities

• Identify and secure new business opportunities within the Food Service, HORECA, and FMCG sectors.
• Develop a strong sales pipeline to achieve customer acquisition, market coverage, revenue, volume, and profitability targets.
• Conduct regular customer visits and manage daily sales routes to ensure effective territory coverage.
• Strengthen existing accounts by increasing product distribution, expanding product listings, and identifying additional sales opportunities.
• Understand customer menus, purchasing requirements, and operational needs to recommend suitable food products.
• Deliver product presentations, sampling sessions, and customer trials to encourage product adoption.
• Implement sales strategies and promotional initiatives while following approved pricing and profitability guidelines.
• Monitor outstanding payments and support timely collections in accordance with company credit policies.
• Analyze competitor activities, customer preferences, and market trends to identify opportunities for business growth.
• Maintain productive relationships with customers and collaborate with internal teams to support smooth sales operations.
• Follow company policies, ethical business practices, and sustainability guidelines, including relevant ESG commitments.

Required Qualifications, Skills & Experience

• Bachelor’s degree in Business Management, Marketing, Hotel Management, Food Engineering, or a related discipline.
• Minimum 2–4 years of sales experience within Food Service, HORECA, FMCG, or a similar commercial environment.
• Strong understanding of the HORECA industry, customer segments, purchasing behavior, and market dynamics.
• Proven experience in business development, customer acquisition, account management, and field sales.
• Excellent sales, negotiation, communication, influencing, and relationship-building skills.
• Good commercial knowledge of product positioning, pricing, profitability, and customer requirements jobs in Oman.
• Ability to independently manage sales territories, organize customer visits, and maintain effective follow-up.
• Strong planning, problem-solving, and organizational abilities with a target-oriented approach.
• Ability to collaborate with cross-functional teams while managing individual sales responsibilities.
• Valid driving license and willingness to travel extensively within Oman according to business requirements.

Employee Benefits

• Competitive salary and benefits package.
• International and collaborative working environment.
• Professional development and career advancement opportunities.
• Opportunities for growth across different business functions.
• Inclusive workplace culture focused on teamwork, innovation, and sustainability.

How to Apply

Interested candidates with relevant Food Service, HORECA, or FMCG sales experience are encouraged to APPLY through the official recruitment listing.